Graphic Design

Course Overview & intro

General Introduction

Career paths in graphic design

Good vs Bad Design Analysis

Design Critique Challenge

Anatomy of Typography (Serif vs Sans Serif, Typeface vs Font)

Pairing Fonts Correctly

Hierarchy and Readability

Color theory

Color Harmony (Complementary, Analogous, Triadic colors)

Color Psychology & Palette Creation

Grids and Alignment

White Space (Negative Space) and its importance

Visual Hierarchy

Designing for Print vs Web

Creating Color Palettes

Introduction to Key Tools

Canva Intro, create a free canva account, setting up canva

Canva interface + tools tour

What is Branding? (Logo, Colors, Typography, Imagery)

Building a Brand Style Guide

Logo Design Basics

Mood Boards and Style boards

Basics of storytelling through design

Designing for emotion and engagement

Combining text and images for effective communication

Poster Design

Social Media Graphics

Branding Kit (Logo, Business Card, Letterhead):

Simple Webpage Mockup

How to choose your best work

How to write case studies (explain your design decisions)

Presenting your work professionally

Personal Branding: resume, LinkedIn, portfolio website basics

Final Exercise